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Lead management is a systematic process in which incoming leads are qualified, analyzed, and nurtured so that they can be converted into new business opportunities. In a typical sales process, leads from multiple channels enter your lead management system, and the sales-ready leads are converted into deals. You need to have a lead management platform in place if you want to make the most of prospects who are interested in your product or service.
Dealing with a large number of leads every day makes it difficult to determine which ones to focus on. Scoring rules in CRM’s lead management tool lets you prioritize your sales leads with positive and negative scoring to ensure faster conversions. If leads from a particular industry are where you want to direct your attention, or if trade shows are a promising avenue for your business, assign a higher score to those leads.
Don’t just engage through email, make full use of CRM’s omnichannel communication mediums to connect with your leads. Nurture leads through social media, telephone, live chat, and even in person. If webinars are your thing, you can integrate CRM with a host of popular online webinar hosting products and conduct lead nurturing webinars online and sync all your webinar related information to your CRM.
Features for accurate tracking and process optimization
Track your leads from click to conversion. Capture leads from various sources, track their touchpoints, identify which ones to prioritize and engage with prospective clients better.
The only 100% compliant GDPR email search solution!
Every lead is a prospective customer for a business, and managing these leads well is crucial for scaling your revenue and profitability.
Efficient lead management helps you get the maximum value out of every incoming lead and boosts the speed of your sales cycle. It ensures that you do not miss out on any potential sales, which is especially necessary for growing businesses.
Lead management is the primary step towards acquiring sales. It is a complex process due to the large number of leads involved, and the numerous aspects that need to be tracked for every incoming need. Human errors are bound to occur if this entire process has to be manually performed, and these errors can reduce its effectiveness. Small businesses hence need robust software in place.
Any client who expresses interest in your products or services is a lead. Such clients have not had any communication with your business previously. They are pre-qualified, so there is no guarantee that their requirements match your offerings.
Deals on the other hand are qualified contacts who have very high chances of buying from your business. They usually need immediate attention and can add monetary value to your business. Not only this but ongoing transactions you are pursuing with a person or organization can also be tracked as a deal.
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| Module Tracking | Basic | Premium |
| Module Tracking | ||
| Lead Management | ||
| Sale Management | ||
| CRM Analytics | ||
| Campaign Management | ||
| Customer Support | ||
| Security Management | ||
| Process Management | ||
| General Meeting | Learn More Customization Available | Learn More Customization Available |
The only 100% compliant GDPR email search solution!
